Amaranth and amaranth-based products can reach many different markets due to its high nutritional value, ease of use in cooking/baking and great taste !! Two of the major markets that amaranth products are penetrating currently are:

Market #1: The Gluten-Free/Medical Needs Consumer Market

Quick Stats on this Market:

• The functional foods market in the US reached 18.5 billion in 2001 and is expected to grow 15-20% annually through 2004.

• The estimated current and potential reach to consumers who would benefit from amaranth products is over 49 million people – based on national figures of people who are estimated to have such illnesses as Celiac Disease, Autism, Food Allergies, Diabetes and MS.

Market #2: The Self-Selecting Health Conscious Consumer

Quick Stats on this Market:

• Retail organic sales reached 8.5 billion in 2002 – up from 1.0 billion in 1990 and represents just over 1% of all US food sales. Organic market growth is forecasted at 12 – 18% annually from 2002 – 2010.

• The vegetarian food market is estimated to be 1.25 billion in 2001 and is projected to grow at 100 – 125% over the next five years.