| We are a small family-owned
company with a vision of providing high quality, “good
for you foods that taste good”, foods that meet
the needs of busy families. We are providing these food
products because we want to help people bring good foods
into their diets easily. Eating should be a fun-filled
adventure! Our foods are GLUTEN-FREE and FREE OF THE MOST
COMMON ALLERGENS (NO DAIRY, CASEIN, EGGS, WHEAT, CORN,
RICE, SOY, OATS or NUTS) and are delicious additions to
gluten-free, allergenic, vegetarian, heart healthy and
all around health conscious diets. All of our products
are amaranth-based so provide lots of fiber, protein with
an excellent balance of amino acids, iron and calcium
as well as a wide variety of other vitamins and minerals.
You might wonder how we got started with a food - amaranth
- that you may not have even heard about until recently.
Amaranth, though an ancient food and a staple of the
Aztecs, was introduced into this country about 20 years
ago by the National Academy of Sciences who researched
over 400 foods that had been in humankind’s food
supply. They reported that amaranth, because of its
incredible nutrition and flavor would be an outstanding
food source for today.
Enter, Larry Walters, Food Scientist and Founder of
Nu-World Amaranth Inc. Larry was introduced
to amaranth by John Rodale (Rodale Press.) who sponsored
a food industry conference on amaranth. At that time
there was 100% market potential but a US production
base of 0% and 0% worldwide availability. Amaranth was
not ready for the consumer food market! Larry saw the
benefits of amaranth as a nutrition boost to the US
diet though, and he decided to experiment with raising
it, got seed from John Rodale (Rodale Press) and he
and his brother, Terry grew a few acres. The following
spring a story appeared in Organic Gardening Magazine
listing them as one of four growers in this country.
As a result of that article, Larry and Diane’s
(his wife) mail box was inundated with people who wanted
to buy it, grow it and learn more about it! That’s
how our business began. We began developing more products,
and selling through the mail and via the web. We started
working with farmers and university researchers on raising
it and the amaranth industry was born. Over the years
we have worked with nutritionists and our customers
to develop great tasting amaranth food products.
In March of 2002 we took 6 of our favorite products
and launched them in retail stores. Due to their success
and customer requests for more ready to eat cereals
and snacks that are tasty as well as healthy, one year
later we launched 8 more products, our flavored Amaranth
Cereal Snaps and Amaranth Snackers.
Our goal is to come out with 2 new products or new
product variations per year to meet the needs of a market
who wants fun, good tasting foods that also help to
keep them healthy. (We are always looking for new product
ideas… click here to send
us your food product desire).
Our Nu-World family has grown outside
of the immediate family to include a top notch management
team, plant and sales staff, growers, retailers, food
advisors and consumers. We look forward to sharing with
you over the coming months what’s going on with
us and the larger community as well. (Let us know what
information you would like us to see) click here
to send your ideas. |
